NEW YORK, June 30 /PRNewswire/ -- YCD Multimedia, provider of smart in-store digital media solutions to maximize retailer sales and profitability, today announced that it is expanding its creative capabilities to support clients and their ad agencies seeking in-store media applications that drive measurable returns-on-investment. YCD has hired Anne Rothschild as Director of Creative Services. Anne brings digital agency experience with flagship clients including Tommy Hilfiger, Coach, Panasonic, and Reebok. Her role will include helping clients conceptualize in-store media applications and supporting their internal marketing groups, external agencies and other third party creative partners engaged by YCD to meet clients' diverse creative requirements.

The right creative can increase sales lift 2X or more, according to analysis from DS-IQ, the leading provider of sales lift optimization for in-store media. "We know the importance creative plays in the success of a digital media program and need to offer top notch creative resources to our clients," says Josh Kampel, YCD's Vice President of Business Development and Client Services. YCD's core competency is providing the technology platform to deliver and manage in-store digital media programs allowing for real time optimization, changes and concept/creative testing. "With added in-house creative expertise we can offer clients the additional value of making real time changes to campaigns to optimize impact," added Kampel.

ABOUT YCD Multimedia (http://www.ycdmultimedia.com)/

YCD Multimedia enables retailers to realize rapid returns on investment from in-store digital media. Its end-to-end offering provides professional services and technology to increase profits, optimize product mix and enhance the customer experience. For a decade YCD has led the field in innovation for over 1,200 clients on 5 continents. YCD's clients include some of the world's most recognized brands such as American Airlines, Toyota, Kodak, Hilton Hotels, Cartier, Pizza Hut, and Heineken.

Founded in 1999, YCD has offices in the United States, United Kingdom and Israel along with an international network of resellers serving clients around the world.

YCD Multimedia

CONTACT: Robert Swanson, YCD Multimedia, Inc., +1-646-237-8112,RSwanson@YCDmultimedia.com

Web Site: http://www.ycdmultimedia.com/